Greenwashing is a common issue in the fashion industry, where brands make misleading claims about sustainability. To avoid falling for these tactics, look for concrete evidence such as certifications and detailed information about materials and production processes. Be wary of vague terms like “eco-friendly” without further explanation. Research the brand’s track record and transparency. Brands that are genuinely committed to sustainability often provide annual reports and third-party verifications. Supporting honest brands ensures your choices contribute positively to the environment and society.